In the 21st century, there are many domestic sports flooring brands, and various so-called "brand" products emerge in an endless stream. Therefore, Gao Zheng, general manager of Beijing NB Sports Flooring, lamented that there was "too much false moisture" in the industry. When it comes to the reasons for the fraud of individual sports flooring brands, he said that in today's sports flooring industry, many brands do not clearly recognize their own value, let alone understand that the important thing for a brand is the grade, quality of the product, the effect of the brand and the reputation of the enterprise. As a result, many products are counterfeited.
The competition in the sports flooring industry has always been as brutal as the battlefield. It can often be seen that companies are fighting each other for promotion and price wars. Often, they lose their wives and lose their soldiers. Profits are getting lower and lower, and product quality is declining. The vicious circle is getting worse and worse. Get out of this situation completely. The same is true for sports flooring companies, but it is not inescapable. As long as everything ends with the value of the brand, it will be more cautious.
Gao Zheng, general manager of NB Sports Flooring, said that in order to win in the fierce market competition, certain products, brand positioning and promotion strategies are required. In the ups and downs of market competition, we must abandon the vicious competition that is harmful to others and ourselves, and actively lead to healthy competition. Therefore, we must rely on our own brand and vigorously focus on products, efficiency and innovation.
Today, more and more domestic sports flooring companies have initially or have established their own brands, but it is still easy to find that after a brand is established or a certain product is developed, the second and the first will appear in succession soon. Three or more. In fact, with the arrival of the saturation time of the sports flooring brand market, the growth and development of the sports flooring industry does not require more and more complex, but less and more refined. The refinement of the product and the embodiment of its characteristics are the embodiment of the vitality of the product and the brand. The brand is established, and consumers pay attention to it, and then dominate the market. This is the embodiment of the best healthy competition.
