It is understood that the price pressure of sports wood flooring products, coupled with high operating costs, has greatly reduced the profit margins of dealers. Because manufacturers have certain requirements for dealer stores in first- and second-tier cities, and some even require large stores, usually the investment in building large stores is relatively large, and manufacturers of decoration and design fees are often subsidized in the form of rebates or in kind, so dealers have to bear it. greater operational risk. Driven by policies, building materials companies have adjusted their business models one after another. Under the circumstance that the retail market is increasingly squeezed, sports wood flooring companies have begun to cooperate with developers to expand channels through the refined decoration market.
Some sports wood flooring dealers revealed that the off-season sales are not even enough to pay rent and other expenses. Judging from the input-output ratio, the current floor retail market in first- and second-tier cities is very inefficient. With the increase in the consumption capacity of building materials in the third- and fourth-tier counties and rural markets, the demand for products mainly composed of laminate flooring has continued to grow. In addition, dealers have less investment and risk-taking. The third- and fourth-tier markets have become the retail terminals that flooring companies are optimistic about. Most of the third- and fourth-tier markets in the market have greater price elasticity for flooring products, so second-tier brands with less brand added value have more advantages than first-tier brands.
Due to the fierce competition in the industry and the increase of costs, the terminal sales prices of sports wood flooring are facing upward pressure. However, compared with the overall price increase of indoor building materials, the prices of sports wood flooring products have not risen. Affected by the rise in raw materials, the situation of the sports wood flooring industry is not optimistic. The current situation of highly homogenous products, mutual imitation of marketing, and emphasis on marketing rather than service has made the competition in the wood flooring industry hard to avoid. Influenced by inflation, raw material and labor costs have risen, making this year a difficult year for flooring companies. Should the floor price increase?
Due to the fierce competition in the industry and the increase of costs, the terminal sales prices of sports wood floors are facing upward pressure, but compared with the overall price increase of indoor building materials, the prices of floor products have not risen. The comprehensive cost of flooring products has risen by about 5%, but so far the company has not made any price adjustments. Many relevant persons in charge of sports wood flooring companies have stated that they will not adjust the floor price and will relieve pressure by increasing the added value of the brand.
Beijing NB Flooring Co., Ltd.
Contact number: 13718418469 Same as WeChat Manager Li QQ: 916675679
