With the vigorous development of China's sports wood flooring industry, we can see a lot of different sports flooring in the market. The question is, in the current environment of fierce market competition, how can the competition in the sports flooring industry jump out of the "vicious circle"?
Entering the 21st century, domestic sports wood flooring brands are numerous and messy, and various so-called "brand-name" products emerge in an endless stream. Therefore, Gao Zheng, general manager of Beijing NB Sports Flooring, lamented that there was "too much false moisture" in the industry. When it comes to the reasons for the fraud of individual sports flooring brands, he said that in today's sports flooring industry, many brands do not recognize their own value, and they do not understand that the most important thing about the brand is the grade, quality, brand effect and corporate reputation of the product. , so there has been a lot of product counterfeiting.
The competition in the sports wood flooring industry has always been as brutal as the battlefield. It is often seen that companies are fighting each other for promotions and price wars. Often, they lose their wives and lose their soldiers. Profits are getting lower and lower, and product quality is declining. Finally, the vicious circle is getting more and more serious, but it is strange that there are very few. Businesses can get out of this situation entirely. The same is true for sports flooring companies, but it is not inescapable. As long as everything ends with the value of the brand, it will be more cautious.
Gao Zheng, general manager of NB Sports Wood Flooring, said that in order to win in the fierce market competition, certain products, brand positioning and promotion strategies are required. In the Ups and DownsMarket Competition, must spurn that Vicious competition that harms others and not oneself,accumulationleads to benigncompetition, strong>Therefore mustbe based onownbrand,strongly Work on products, performance, innovation.
Nowadays, more and more domestic sports wood flooring companies have initially or have established their own brands, but it is still easy to find that after establishing a brand or developing a certain brandAfter a product, a second, a third, and more will soon follow. In fact, with the arrival of the saturation time of the sports flooring brand market, the growth and development of the sports flooring industry does not require more and more complex, but less and more refined. The exquisiteness and characteristics of the product reflect the vitality of the product and the brand. The brand is established, and consumers pay attention to it, and then dominate the market. This is the best manifestation of healthy competition.
As more and more consumers have increasing requirements for indoor gymnasium facilities, and the wooden floor of the gymnasium has also entered the stage of development, its development potential cannot be underestimated. Vicious competition is still one of the bottlenecks in the development of the sports flooring industry. The reason for this phenomenon lies in the irregularity and various irrationalities of the industry's own development.
Entering the 21st century, domestic sports wood flooring brands are numerous and messy, and various so-called "brand-name" products emerge in an endless stream. Therefore, Gao Zheng, general manager of Beijing NB Sports Flooring, lamented that there was "too much false moisture" in the industry. When it comes to the reasons for the fraud of individual sports flooring brands, he said that in today's sports flooring industry, many brands do not recognize their own value, and they do not understand that the most important thing about the brand is the grade, quality, brand effect and corporate reputation of the product. , so there has been a lot of product counterfeiting.
The competition in the sports wood flooring industry has always been as brutal as the battlefield. It is often seen that companies are fighting each other for promotions and price wars. Often, they lose their wives and lose their soldiers. Profits are getting lower and lower, and product quality is declining. Finally, the vicious circle is getting more and more serious, but it is strange that there are very few. Businesses can get out of this situation entirely. The same is true for sports flooring companies, but it is not inescapable. As long as everything ends with the value of the brand, it will be more cautious.
Gao Zheng, general manager of NB Sports Wood Flooring, said that in order to win in the fierce market competition, certain products, brand positioning and promotion strategies are required. In the Ups and DownsMarket Competition, must spurn that Vicious competition that harms others and not oneself,accumulationleads to benigncompetition, strong>Therefore mustbe based onownbrand,strongly Work on products, performance, innovation.
Nowadays, more and more domestic sports wood flooring companies have initially or have established their own brands, but it is still easy to find that after establishing a brand or developing a certain brandAfter a product, a second, a third, and more will soon follow. In fact, with the arrival of the saturation time of the sports flooring brand market, the growth and development of the sports flooring industry does not require more and more complex, but less and more refined. The exquisiteness and characteristics of the product reflect the vitality of the product and the brand. The brand is established, and consumers pay attention to it, and then dominate the market. This is the best manifestation of healthy competition.
As more and more consumers have increasing requirements for indoor gymnasium facilities, and the wooden floor of the gymnasium has also entered the stage of development, its development potential cannot be underestimated. Vicious competition is still one of the bottlenecks in the development of the sports flooring industry. The reason for this phenomenon lies in the irregularity and various irrationalities of the industry's own development.
