Globalization of Sports Wood Flooring

In the era of economic globalization, in order to adapt to and use the changes in the environment, sports wood flooring companies must improve their competitiveness in the middle, and they must also deepen globalization step by step from concept to action. I have grown old. Although the Chinese market is big, the market also needs to be involved.

Enhanced query

There are three types of inquiries: one is technical inquiry, the other is shopping mall inquiry, and the other is company inquiry. At that time, domestic floor products could meet domestic needs and have been exported to Europe, North and South America, Africa, Southeast Asia and other regions. According to the committee's incomplete statistics on designated flooring companies, although exports have been affected by the unstable economic situation in recent years, the overall export sales are still increasing year by year.

Participate in exhibitions

The leading company can not only be satisfied with the single export of commodities, but should open the brand of the flooring company from the work brand to the social brand, until the brand idea, participate in the exhibition and carry out the publicity of the shopping mall. **The domestic exhibition is also a part of the exhibition. **The construction expo opened in Guangzhou this year was the largest building materials exhibition planned in Asia at that time, and the most advanced flooring was to participate in the exhibition, which was also an exhibition.

Open the Chinese agent force

It is very important to vigorously open the sales of overseas brokers to the floor company. The influence of the global Chinese in the whole country is very great, creating opportunities for them to make a fortune, opening the floor industry broker work qualifications for them, establishing the floor industry broker system, standardizing the floor industry broker principles, and improving the floor industry broker work ethics. ** Give them a need and make them work for **. Establish a Chinese brokerage force to promote the company's products to the whole world.

At a seminar, a professor of Sports Wood Floors gave her opinion on the matter. He believes that one is called localization strategy and the other is called localized operation. The so-called localized operation means that the floor products sold must meet the needs of local customs and standards. **How ​​to meet his needs compared with the ** standard standards sold is called localized operation; the second localization strategy is to use local people, especially local Chinese.